Divestment, layoffs, squad... The mobile health care that was once considered the lowest threshold for entrepreneurship is at a low point after the bubble burst. However, the impact of mobile devices on the medical industry continues, and there are still large uncultivated fertile soils in the walls of hospitals. The author exclusively interviewed the founders and responsible persons of several major mobile medical companies, and wrote a revelation of mobile medical survival, trying to find a breakthrough in mobile winter in the capital winter. Not long ago, Dr. Chun Yu was once again "dead". This time, questioning the spring rain "How long can live" article directly refers to the service provider of the spring rain transformation into the demand for consultation, and the behavior of diverting to private hospitals will contribute to the power of the Putian system. Obviously, the logic of the article does not prove its point of view, but it has caused great concern in the industry at one time. Even the protagonist who rarely uttered the "death" incident also stood up and said, "The person who wrote this article is too high to see Dr. Chun Yu. How can we save the squatting of the over-marketing quagmire? Water fire?" Since its inception in 2011, Dr. Chun Yu has experienced many “deathsâ€. For a variety of reasons, the audience is always skeptical about how long the “light consultation†model can support the spring rain. After each questioning, Dr. Chun Yu will throw data to try to prove the feasibility of its model. Zhang Rui, founder of Chunyu doctor, said, “Spring Rain doctor (the online business) has achieved profitability, the amount is nearly 100 million yuan.†The way of profit is “drainageâ€, that is, “guided medicine.†"Mobile Subversion Medical" no longer mentions Non-profit is a feature of most mobile medical projects, and this weakness is also an important reason for the decline in its ability to absorb gold and the unsuccessful financing process. In fact, most mobile medical projects are still burning money, some have income projects, and profit points are non-medical projects. Dr. Chun Yu is exactly the opposite. In the past August, Dr. Chun Yu announced the launch of the latest strategy to switch the profitable way from online consultation to multi-channelization of traffic. As Zhang Rui said, Dr. Chun Yu's core business has always been online consultation, offline clinics and insurance business, in fact, all attempts to explore private doctor health services in 2015. At present, Dr. Chun Yu has opened the online consultation to all APPs, PC websites and public micro-signals that are willing to access. In this way, on any network platform of Chunyu cooperation, users do not need to log in or download and register. As long as the initial name, application purpose and other relevant information are filled in, the staff of Chunyu doctor can match the doctor's answer. At this stage, there are three main sources of traffic for Chunyu, namely medical APP, Internet partners and non-Internet partners. Baidu doctors, Ali Health, Sino-British Life Insurance, Sunshine Insurance, China Life Insurance, Samsung and many other companies and platforms have access to Dr. Chun Yu's online consultation service.
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