Who will benefit from the new medical business? Internet technology affects the traditional medical industry . The segments of participation are becoming more and more diverse, and the formats are becoming more diverse. From online to offline, we try to provide complex medical services. A farmer in Langfang, Hebei Province, performed an electrocardiogram examination at the local township health service center and transmitted it to the city hospital through the Internet. The doctor was not sure, and was uploaded to a cooperative doctor group platform, which was diagnosed by experts from the Chinese Academy of Medical Sciences Fuwai Cardiovascular Hospital. , give a treatment plan, connect devices in real time, follow-up observation. Due to the timely intervention, the patient avoided the occurrence of acute myocardial infarction. Internet technology helps graded diagnosis and treatment, optimizes the allocation of quality medical resources, and enables the most basic “patient-level†medical services that are needed. The person in charge of the doctor group believes that many people go to the hospital today to see a doctor, through the WeChat, Alipay, hospital APP client "brush" number, according to the time period. Technologies such as the Internet, big data, cloud computing, and the Internet of Things affect the traditional medical industry. From the initial appointment registration, online consultation, price-based payment, online drug purchase to remote diagnosis, cloud hospitals, Internet hospitals, the segmentation of Internet technology participation is becoming more and more extensive, and the business is becoming more diverse. According to data provided by the Ministry of Industry and Information Technology, the amount of Internet medical health investment in 2015 was nearly 10 billion yuan, double the number in 2014. Internet medical products go from online to offline, from simple forms to complex forms, trying to provide complex medical services. Chen Qiulin, an associate researcher at the Institute of Population and Labor Economics of the Chinese Academy of Social Sciences, analyzed that this is mainly related to the escalation of demand. The consumer, retail, and consumer industries have been covered by the Internet. People naturally hope that the medical sector will also be upgraded and upgraded, which is more in line with new consumer demand. In June last year, the State Council issued the “Guiding Opinions on Promoting and Regulating the Development of Big Data Application for Health Care â€. For the first time, it is an important strategic resource to determine health care big data from the national level. It is proposed to explore innovative models through Internet + health care. Develop new formats. The “wind vent†is big enough. Internet medical care is in the attitude of emerging industries, following the rise of the Internet economy, and gradually deepening into the core of medical care. Some people even propose to subvert traditional medical care. Experts believe that Internet medical care is a transformation of traditional medical care, which can realize the free flow of information, help to reverse the "doctor-led diagnosis and treatment" situation that continues for thousands of years, and enable patients to gradually form the "my health and I am the master". In particular, the short-term development of Internet + medical care has changed the existing medical concepts and thinking. In the future, it is expected to change the existing medical model and become an indispensable tool for doctors and even a platform for self-reliance. Is online medical care reliable? Online communication via the Internet is far less effective than face-to-face communication. Unable to connect online and offline will increase the patient's distrust of the doctor. The letter from the National Health and Family Planning Commission on the "Administrative Measures on Internet Diagnosis and Treatment (Trial) (Draft for Comment) and Comments on Advancing the Development of Internet Medical Services (Draft for Comment) is like a huge stone thrown into the water. Some people call it "quick cooling." According to the draft, the Internet is limited to chronic medical services contract telemedicine services and primary health care institutions among medical institutions. The opinion draft also clearly stipulates that the medical institutions that carry out Internet diagnosis and treatment activities shall “not use the names of Internet hospitals, cloud hospitals, network hospitals, etc.â€, and “should use the name of the “medical institution practice license.â€â€ The qualification is set to a red line. Internet companies that spend a lot of money on medical treatment will face the risk of falling out. This is indeed a question the public has always said: Is Internet medical care reliable? Who will regulate online medical safety? Some experts believe that the Internet has been integrated into our lives, and the new Internet format will continue to emerge in the medical field. But from the current point of view, the technical intervention itself has not alleviated the ugly disease. Internet medical care is not reliable because some Internet platforms blur the boundaries between health consultation and medical behavior. When the so-called “doctors†who enter the platform do not have the right to diagnose or treat, or when the practicing physicians exceed the practice period, practice location, and practice scope, “ Cross-border provides medical services. There is a huge medical risk behind this, and once something goes wrong, the consultant may have no choice. "The essence of Internet medical care is medical services, not technology." Chen Qiulin said that in theory, Internet medical care is the use of Internet technology to solve the problem of partial information asymmetry in the medical field. In the future, the transformation of the Internet and informatization into medical care will have an impact on the entire process of medical services and each participant. However, in reality, there is still a lack of foundation and no legal support. Doctors answering patient questions on the Internet medical platform, is it illegal to practice medicine? In addition, not all doctors accept the platform, and the public does not fully accept Internet medical services. Internet technology may be more effective in transforming other areas, but the particularity of the medical field determines that it emphasizes qualifications. The Internet must provide medical services to meet people's needs. Internet medical care mainly involves services such as health consultation, health knowledge dissemination, health management, and preventive health care. The medical services that the Internet can participate in are extremely limited. There are still many medical services that cannot rely on the Internet. Fang Pengyi, dean of the Institute of Health Policy and Management at Huazhong University of Science and Technology, and other scholars found that the development of Internet medical care in China is uneven. When patients conduct online health consultation on different platforms, patients often get or are conservative because of their different professional standards and different personalities. Or radically various answers. Medical knowledge is highly specialized, and it is difficult for patients to scientifically screen and judge the acquired information, and the patient's medical service needs are difficult to meet. In addition, if doctors and patients communicate and communicate online only through the Internet, it will increase the probability of fraud, and its effect is far less than face-to-face communication; patients can consult doctors online, because online and offline can not connect, and doctors can not connect offline Communication, which to some extent increases the patient's distrust of the doctor. Where is the Internet medical "card"? Technological innovation is still insufficient, and integration mechanisms such as information sharing and sharing have not yet been established. Data lacks effective sharing and deep integration, and there are hidden dangers in medical and health information data security. As of November 2016, the national Internet hospital army has expanded to about 36. Realizing the breakthrough of the Internet in the medical field is the focus of the health industry and an important means to solve the problem of Internet medical qualifications. "China Internet Medical Development Report (2016)" shows that Internet medical care needs to be truly convenient, benefit more people, and it needs to be in line with medical insurance. Commercial health insurance should also be involved. But after the medical insurance is in line with the medical insurance, how can the medical insurance department and the insurance company conduct cost control? At the same time of rapid development, this emerging industry has highlighted the lack of policies and regulations, industry access and industrial planning, and the demand for related system design is becoming more and more urgent. A research report from Tsinghua University shows that there are not many real profits or realisations in the mobile medical field. Some policies, such as medical insurance payments and multi-point practice, also hinder the development of Internet medical care. At the "Internet + Health China Conference" held last year, Chen Lidong, deputy director of the Information and Communication Development Department of the Ministry of Industry and Information Technology, said that China's Internet + medical health still faces some bottlenecks, including the lack of technological innovation and the integration of information sharing. There are hidden dangers in the safety of medical and health information data. The integration of the Internet and medical health is still a relatively new field. There is a lot of innovation space for technology and application, and the application of innovation in Internet + medical health technology can be accelerated to provide quality services. He believes that, secondly, Internet health care involves multiple disciplines and multiple industries, and requires a combination of industries to complete a large system service project. At present, innovative products and services of different medical institutions and manufacturers are independent and closed, lack of cooperation, lack of effective sharing and deep integration of data, and it is particularly important to effectively link all links through industrial collaboration and model innovation. It is also necessary to strengthen the security of medical health data. Security, data security has always been the foundation of information services, and it is even more urgent in the medical and health field. "I hope that all relevant parties can strictly control the personal medical information of citizens in accordance with the law, eliminate information security risks, and prevent the leakage of health information. Implement the desensitization and de-identification of individual medical treatment data used in clinical research data, and then accumulate applications. Conduct risk auditing and security review. In the construction of medical health digital identity management and security system, strengthen the implementation of standards and security, and ensure the safety of medical and health data.†The relevant person in charge of the Propaganda Department of the National Health and Family Planning Committee pointed out. "Modern medicine has long been transformed into a bio-social-psychological model, with special emphasis on disease changes caused by people's emotional emotions. It is impossible to rely solely on Internet devices without emotions to treat diseases. The Internet can only be a medical aid and cannot be completely replaced. Fang Pengqi believes that the current "fire" of the Internet is a story and concept of corporate and capital speculation. In the next few decades, the Internet can only become a tool to improve the efficiency of medical efficiency. Experts believe that the Internet, medical treatment, surgery, medication and other medical activities, the Internet is not feasible. Internet medical care is not about moving hospitals online. "Internet +" can be embedded in the medical treatment process and embedded in the existing management system in the process of innovation and integration of medical treatment. It should not rely solely on technology and requires the efforts of all parties. Source: People's Daily Air-dried pumpkin is a type of food made by dehydrating pumpkin using hot air. This process involves removing the moisture from the pumpkin, which helps to preserve the nutrients and flavor of the pumpkin. 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