Focus on the "Internet + medical health" industry! What you have to know recently

After Premier Li Keqiang hosted the State Council executive meeting on April 12 to determine the development of "Internet + medical health" measures, the State Council Information Office held a policy briefing on April 16 to introduce "Promoting the development of "Internet + medical health". Guidance Opinions (referred to as "Opinions"). Heavy and frequent, all kinds of news and arguments are endless, and the arterial network has sorted out the sounds of these days.

What is the policy clear?

1. Develop "Internet + medical services"

It is allowed to rely on medical institutions to develop Internet hospitals. Medical institutions can use Internet hospitals as the second name, allowing online diagnosis of some common diseases and chronic diseases. At the same time, it supports qualified third-party organizations, builds an Internet information platform, and conducts telemedicine .

2. Optimize Internet home signing services

Promote the intelligentization, information construction and application of family sign-up services, conduct online contracting services, provide online health consultation, appointment referral, chronic disease follow-up, health management and extended prescription.

3. Standardize the "Internet + Drugs" supply guarantee service

The "Opinions" clarify that after the prescriptions issued online have been reviewed by the pharmacist, the medical institutions and pharmaceutical companies can entrust qualified third-party agencies to deliver the products.

4. Promote "Internet + Insurance Settlement"

Gradually expand online payment functions, including off-site settlement, one-stop settlement, etc., so that patients can seek medical treatment.

5. Promote the application of new technologies such as artificial intelligence

Encourage the promotion of research and development applications and improve the efficiency of medical services.

6, to ensure data security

Strictly implement the "Network Security Law", improve the security management and control mechanism, strengthen the security protection of emerging technologies, ensure the privacy of individuals, and establish a perfect personal privacy protection system.

7, strengthen medical quality supervision

Relevant departments will introduce management measures to regulate the behavior of Internet diagnosis and treatment, clarify the bottom line of supervision, and establish a medical responsibility sharing mechanism. All the treatments will be traced, the medical service operation process will be publicized, and the relevant responsibilities of the medical service personnel will be clearly defined.

What are you concerned about?

1. How will the Internet hospital land? For this question, Jiao Yahui, deputy director of the Medical Administration, gave an authoritative answer. She pointed out that according to the "Opinions", Internet hospitals have two modes.

The first model is to provide medical institutions as the main body. Medical institutions use Internet information technology to expand service time and space, and use Internet hospitals as the second name of medical institutions. According to the principle that Internet hospitals should provide services, such Internet hospitals should be consistent with the approved medical institutions.

The second model is based on Internet companies. For Internet companies that have already applied for Internet hospitals, they must be placed in the physical medical institutions, and they must be supervised online and offline.

2. Where is the business boundary of the Internet hospital?

Jiao Yahui emphasized that according to international requirements, the initial diagnosis on the Internet is absolutely prohibited . For follow-up, such as skin diseases, long-term high blood pressure, and diabetes, when the patient's condition has not changed and the basic long-term stability is maintained, the doctor can obtain medical records through the Internet and make prescriptions online.

However, there are some diseases, such as cancer and childhood diseases , which are difficult to make correct judgments only through the Internet. If such diseases provide medical services through the Internet, there is a great risk, and it is still required to go to a medical institution for medical treatment.

3. Will the new approach have an impact on the existing Internet hospital industry?

Liu Qian, deputy director of the Education, Culture, Culture and Health Committee of the National People's Congress, believes that the answer is no. He mentioned that at present, the scale of various Internet hospitals is relatively small, and the market share is negligible. They cannot compete with each other for the time being. Whether it is online registration, check results, follow-up visits, medical insurance settlement, prescription outflows, hospitals and doctors have no direct interests, Internet + medical health is not far away, it can only be a technical supplement. He stressed that it is not difficult to rely on the entity institutions as stipulated in the Opinions, and Internet companies can find an offline agency to call . The hard part is how to attract users, make doctors and patients active, and how to find sustainable business models.

4. How will the new approach affect medical procedures? Jiao Yahui believes that "Internet + medical health" will fundamentally solve the problem of registration difficulties . The hospital can use the technology of the Internet to develop its own mobile APP. On the one hand, it joins the appointment registration platform set up by the health and family planning administrative department, and puts these hospital sources in a pool. Patients can use the Internet, mobile phones, and telephones. Registration is very convenient. In addition, with the help of accurate reservations on the Internet, it is better to make scheduled appointments and treatments.

Another problem is the hospital queue . With the help of "Internet + medical health" to build a smart hospital, you can complete the whole process of seeing a doctor with only one mobile phone. You can go to the doctor's office according to the time of the appointment through online appointment. After the appointment is checked, mobile payment between clinics can be realized. Nowadays, some places bind the medical insurance card and pay for the part that is self-funded. At home, you can check the inspection results by going online. You don't have to go to the hospital to take the film and check the report, which is very convenient for the patient. Most of the three tertiary hospitals in the country have already realized such a medical service model. The "Opinions" require hospitals above the second level to use the Internet to provide convenient services for patients.

What happened on the commercial side?

1. Ali Health and International Medicine cooperate to set up an Internet hospital

According to the Securities Network, on April 16th, International Medicine and Alibaba (China) Co., Ltd. and its affiliated Ali Health Technology (China) Co., Ltd. signed the "New Medical" Innovation Cooperation Agreement and jointly invested in the construction of "Ali Health". Xi'an High-tech Internet Hospital, and the establishment of "medical artificial intelligence laboratory" and other agreements.

The two parties will jointly create five major implementation projects of “New Health”, including “Ali Health Xi’an High-tech Internet Hospital”, “Group Proprietary Cloud”, “Medical Artificial Intelligence Laboratory”, “International Medical Smart Hospital” and “Silk Road Health and Health Cloud”. platform".

2. A-share companies will lay out the entire industrial chain early

Neusoft Group took the lead in in-depth layout and comprehensive development. In terms of hospitals, Neusoft Group has won the bid for the information construction project of the new hospital relocation project of Beijing Tiantan Hospital affiliated to Capital Medical University. In the case of Internet hospitals, Neusoft Group actively builds the Xikang Health Management Center under the line to realize online and offline medical health services. The payment and drug chain have been opened. At present, the income of Ningbo Yun Hospital has begun to take shape. In terms of commercial insurance, Neusoft Group has established in-depth cooperation with Ping An, PICC and Taikang.

Weining Health has a multi-point layout and coordinated development. In 2016, Weining Health launched the policy of medical health cloud service under the Internet+ mode, and proposed the “4+1” strategy: Internet transformation in the four areas of medical service, insurance, health management and medicine, and building “Internet + Large” At the same time as the health of the Internet ecosystem, the hospital will build a unified service platform to connect medical services outside the hospital. In addition, Weining Health has won the bid for the Fujian Province Provincial Hospital Information Interconnection Standardization Maturity Assessment Project. The company's Nali Health has covered more than 1,500 hospitals.

A number of listed companies improve their data mining and analysis capabilities. McGrady won the bid for the HIMSS7 anesthesia and critical system project of the First Affiliated Hospital of Xiamen University; Heren Technology won the bid for the data center platform construction project of Tianjin Medical University Zhongxin Eco-city Hospital; the entrepreneurial software won the bid for the medical data mining analysis of the Union Hospital of Fujian Medical University Platform project.

3. Commercial insurance is actively entering the game

Haihong Holdings has cooperated with 10 commercial insurance companies to carry out medical, medical and personal health management services for specific groups of people and implement fees.

In the long-term, Yinhai docked with 6 commercial insurance companies and more than 10 hospitals in Tianjin, realizing the direct compensation and quick compensation services of the commercial insurance. The company charges the commercial insurance according to the scale of the hospital or the number of settlements.

With the core of data and technology, Ping An Group has created a comprehensive health layout including commercial insurance, medical insurance services, health cloud, health management and medical services. At the medical insurance end, the company has developed a city-accounting and medical insurance control system. The products of the nuclear protection system, and deep cooperation with Neusoft Group and Jiuyuan Yinhai to develop new business models.

4, pharmaceutical retail ushered in a new wind

At the drug sales end, the Internet medical platform has contributed a stable and stable source of electronic prescriptions to pharmacies, improving their service capabilities while also bringing more demanding consumers; offline pharmacies helping Internet medical platforms to access a wider line. Underflow, to improve drug sales services, to provide patients with a better service experience.

Such as the large pharmacy of the people and the Wuzhen Internet Hospital under the micro-medical cooperation, the Wuzhen Internet Hospital Pharmacy Clinic has helped nearly 20,000 pharmacies nationwide upgrade to become the medical service and health management center at the doorstep of the people, with an average daily service volume of more than 46,000. People.

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